Google is Retiring the AdWords & DoubleClick Brands

Jun 10, 2019
Digital Marketing

As the leading digital marketing agency, SEOStudios keeps you informed about the latest and important updates in the online advertising world. In recent news, Google has announced its decision to retire the beloved AdWords and DoubleClick brands.

What Does This Mean for Businesses?

This significant shift by Google has implications for businesses of all sizes. The retirement of AdWords and DoubleClick brands signifies a consolidation of services under new branding and platform offerings. It is essential for businesses to adapt to these changes to stay ahead in the digital advertising landscape.

Introducing the New Google Advertising Platforms

Google has introduced new and improved platforms to replace AdWords and DoubleClick. The rebranding aims to streamline advertising processes and enhance user experience. Businesses can benefit from these new platforms by leveraging advanced features for targeting, analytics, and optimization.

Key Changes to Expect

  • AdWords will be rebranded as Google Ads, offering a more intuitive interface and enhanced features for campaign management.
  • DoubleClick will now be known as DoubleClick by Google, integrating ad management and analytics tools for a seamless advertising experience.
  • New solutions such as Display & Video 360, Search Ads 360, and Google Marketing Platform will provide comprehensive advertising solutions for businesses.

Preparing for the Transition

Businesses should prepare for the transition to the new Google advertising platforms by familiarizing themselves with the updated features and tools. It is essential to review current advertising strategies and make necessary adjustments to align with the new platform offerings.

Stay Informed with SEOStudios

At SEOStudios, we understand the importance of staying updated with industry trends and developments. Our team of experts is here to guide you through the transition process and help you make the most of the new Google advertising platforms. Contact us today to learn more!

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